My notes computer
Feb 22, 2012
Coinciding with all the Christmas shopping season, Google has just introduced two specific ad formats for tablets and totally new. This release corresponds to your internal info of the Net giant that indicated that consumers, and do more shopping with tablets, hoping which the advertisements are more interactive.
The general public increasingly uses the tablets and advertisers are constantly seeking ideas and tactics to reach consumers through this new medium, as explained Jason Spero, director of Google’s mobile for America. “We felt we had to create specifically for tablets as both look for display . With these new advertisements for tablets what we were trying to do was direct the behavior of end users who were seeing subject material, the ability to sweep, flip, resize and control in and out of various media with ease. “
Based on Spero, consumers are getting more through their tablets, but they are also looking for more , sharing more, and plan their visits to your stores through their tablets. Therefore, Google hopes that these new formats can just take advantage of new trends in customer use by facilitating the connection between them and connecting the virtual with all the physical.
In look for, Google’s new advertisements, which are still in beta, allows end users to browse clips of movie games or Television shows and motion picture trailers and watch local programming within the ad. Within the other hand, display advertisements on Google has added six new templates for rich formats med ia which were introduced in May this calendar year and, to simplify the process for advertisers, may be based on existing subject material, as images and logos that adapt to various screen sizes.
Based on Spero, the initial demand for this kind of format was quite high, adding: “we are learning, as the platform matures, what people want in these devices. But surely which is a valuable platform for advertisers. “
The new marketing campaign has made ??Volkswagen to promote Beetle and renovated its flagship revolves around the new digital advances. These could be the development and their expectation which the business wanted to get your Beetle to your mass through a mobile application .
Will be the end users of iPad, iPhone and iPod Touch that can use this exclusive and innovative application. They can customize the model of the Beetle as you like and interact with it utilizing the picture recognition, augmented reality and 3D technology , which we will have this car practically live and direct.
The advertising and marketing strategy has been developed by Gigigo Mobile Providers, a Spanish business leader in mobile marketing and advertising and innovation. Gigigo has ensured which the person does not miss anything, he can find from all kinds of details like the nearest dealer to know the new Beetle while in the digital age, augmented reality as well as your own taste . The corporation has designed this new concept Beetle Beetle even more sports at young, male and urban areas.
Meanwhile the head of Volkswagen Press, Barbara Santos explained the enthusiasm of both businesses in this new project along with the satisfaction of the outcomes which can be coming, “We are exploring new forms dynamic, engaging and interactive communication with our potential clients . Applications like iBeetle allow us to reach a target of high-end consumers in a very striking, something that only it is possible to get into the carriage. “